Google PageSpeed Insights: Evaluate your website performance

When it comes to your website, speed and user experience matter a lot. Google PageSpeed Insights is a free, powerful tool that gives you a behind-the-scenes look at how Google sees your website.

It doesn't just measure how fast your site loads; it also checks for technical issues, accessibility, and best practices that can affect your SEO and overall user satisfaction.

Why is PageSpeed Insights important?

Google's perspective The tool analyses your website the same way Google's search engine does. This means the results directly impact how your site ranks in search results.

User experience Slow-loading or poorly optimised sites frustrate visitors, leading to higher bounce rates and fewer conversions.

SEO benefits Google rewards faster, well-optimised websites with better search rankings.

Actionable Insights The report breaks down what's working, what needs fixing, and how to improve eliminating any guesswork.

What does the report show?

Performance score Websites are ranked out of 100, based on key metrics like loading speed, interactivity, and visual stability.

Opportunities Specific suggestions are provided to boost speed (like image optimisation, reducing unused code, enabling caching).

Diagnostics Technical details about site health, accessibility, and best practices.

Core Web Vitals These are the metrics Google considers essential for a good user experience (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift).

How to run your own website analysis

1. Go to Google PageSpeed Insights.
2. Enter your website URL and click "Analyze."
3. Review your scores for both Mobile and Desktop.
4. Read through the Opportunities and Diagnostics sections.
5. Look for suggestions like "Serve images in next-gen formats" or "Eliminate render-blocking resources."
6. Check the Core Web Vitals for any red or yellow flags.
7. Download or copy the report to share with your developer or keep for reference.
8. Take action: Fix the highlighted issues or ask your web partner (like Koboh) for help.

Final thoughts

Regularly checking your site with PageSpeed Insights keeps you ahead of the curve, ensuring your website is fast, accessible, and search-engine friendly.

It's a simple step that can make a big difference in how both Google and your visitors experience your site.